DIDIX Gifting & Promotions

A Blackhawk Network Business


DIDIX is a European market leader in aggregating leisure and lifestyle independents and brands to join one of its unique gift card programs. The programs offer the best coverage and choice to the consumer and it offers its redemption partners a nationwide omni channel to reach their customers. Gifting is at the heart of everything DIDIX does and we are focused on developing and managing high quality products and services for customers and partners.

DIDIX Programs

DIDIX programs include structured themed cards (physical and digital) with either fixed or variable load values and are sold across the leading retailers, B2B and online channels.


Includes Restaurant Cadeau, the #1 best selling dining gift card in the Netherlands with a unique coverage of over 1,700 independent restaurants.

Also includes The Restaurant Choice, a leading program in the UK with exclusive partnerships with some of UK’s largest dining brands: Nando’s, PizzaExpress, Yo!Sushi, Cafe Rouge and more.


  • nandos
  • pizza-express
  • jamies
  • yo-sushi
  • zizzi
  • cafe rouge
  • ask italian
  • the real greek
  • handmade burger


Brands include BioscoopCadeau in the Netherlands with an exclusive partnership with the market leading cinema chain and Cinema Cadeau in Belgium.



A wide range of beauty themed cards, varying from a wellness / spa gift card with the largest coverage Nederlandse SaunaCadeaubon to the ultimate beauty gift card, including large perfume stores and wellness centres Beauty & Parfum Cadeau.



Themed activity gift box sets offering a range of packages for dining, hotels and beauty treatments including HEMAlekkerweg and Momento.



DIDIX has contracted over 16,000 carefully selected redemption locations across the Netherlands, UK and Belgium, offering the best choice and quality to the programs and its customers. DIDIX takes pride in marketing these locations and driving the right kind of customer to our partners.

The programs run on different highly secure platforms and closed payment networks providing the perfect customer journey throughout the chain. The products are flexible and the processes are fully automated from end to end.

The DIDIX team has the best specialists continuously optimizing its programs and developing new solutions to meet the changing demands and creating new needs.


Top Partners

Our partners include the largest retailers, B2B partners and brands in the different markets: Primera, Albert Heijn, Bruna, Jumbo, Tesco, Asda, Morrisons, Sainsbury’s, Hema, Blokker, McColl’s, Wilko, Nando’s, Pizza Express, Jamie’s Italian, Visa, MasterCard and many more.

Contact Us
Didix Gifting & Promotions
Jonathan Kenny, CEO Gifting
Jan Luijkenstraat 96
1071 CV
Amsterdam, The Netherlands
Phone: +31 (0)20 774 98 45